The festive period, typically from late November to December, is the busiest time of the year for businesses and consumers. Markets, malls, parks, cinemas, and major streets across the country are usually packed with people shopping, travelling, and having fun. Families buy food, clothes, gifts, and travel essentials. Businesses stock up heavily. Events happen almost every weekend.

During this period, consumer spending multiplies. More purchases mean more cash withdrawals, which puts huge pressure on banks and ATMs. This is why the festive season, which is now,  is the perfect time to start your POS business. If you think about it, this period gives you the highest chance to make a quick, steady profit and set a tone for the future of your POS business.

Below are key reasons why starting now gives you a strong advantage;

1. Longer Queues at ATMs

During the festive periods, ATMs experience extra pressure because thousands of people try to withdraw cash daily. Hence, machines often run out of cash, experience network issues, or temporarily stop dispensing. When this happens, customers naturally turn to POS agents.

What this means for you as a POS agent;

• You’ll get more walk-in customers.
• You become the “closest alternative” when ATMs fail.
• Your daily profit increases because demand rises throughout the day and the period.

2. More Movement, More Customers, More Profit

The festive period is the peak travel season in Nigeria. People travel to their hometowns, visit markets, attend events, or move around to shop and celebrate. All these activities require quick access to cash.

If you position your POS business well, you can;

• Serve travellers who need urgent cash.
• Attract new customers who can’t access ATMs.
• Earn more commission because of higher transaction volume.

3. Faster Payment for Market Women and Small Businesses

Small businesses, especially the market women, prefer collecting payments through POS agents. It makes transactions faster and smoother, especially when customers don’t have cash or when banks delay transfers.

Positioning your POS stand close to busy markets allows you to;

• Support traders who need quick payment processing.
• Serve customers who want to withdraw or pay without stress.
• Build a stable relationship with local sellers who can refer customers to you.

4. More People Are Forced to Try POS for the First Time

Most Nigerians still fear using POS machines due to past network issues or a phobia of being wrongly debited. But during the festive season, when ATMs are not working or queues are too long, these hesitant users have no choice but to try POS services.

This gives you the chance to;

• Win their trust by offering smooth transactions.
• Convert first-time users into loyal repeat customers.
• Expand your customer base without extra marketing.

5. Higher Overall Cash Circulation

During the festive period, money moves around more than at any other time of the year. From weddings to concerts to end-of-year parties, people constantly need cash for payments, transportation, and shopping.

This works in favour of the POS agents because;

• Daily transaction volume increases naturally.
• Customers withdraw cash more frequently.
• Your commission grows without increasing your working hours.

6. Perfect Time to Build Visibility and Awareness

Starting your POS business during the festive season helps you establish your presence quickly. Since there are more people around, your stand gets noticed faster.

Benefits of launching your POS business now;

• You gain more customers in a short time.
• Your business becomes known in the area before the new year.
• You start strong and build momentum for the next quarter.

Our Take

The festive season comes with heavy spending, movement, and long ATM queues. Hence, it is the perfect environment for a POS business to thrive. If you’ve been thinking about starting your POS business, this is the best time to take action. Partner with a reliable and supportive provider like Kashzoo and get started.  

Starting your POS business with a Kashzoo device can help you earn more and grow your customer base so that you can enter the new year with a solid income stream.